THE NEW REALITY
Welcome to Multicultural Nation!
Today in the US, Hispanics (16.9%), African-Americans (13.1%), Asian-Americans (5.1%) and Native Americans/Pacific Islanders (1.4%) represent almost 115 million people, making up over 36% of the country. For the past decade, the Multicultural population has been the driving force in the United States economically, culturally, and politically, and will only become more influential in the years to come. The Millennial Generation (also known as “Generation Y”), is on track to become the largest consumer group in the country – and and approximately 40% of that group is made up of people from Multicultural backgrounds – and this cohort is only going to grow.