The MCTP Forum is an annual educational immersion into the Media, Marketing and Advertising business, bringing Multicultural students from participating colleges and universities to Atlanta during Advertising Week.

ABOUT

THE NEW REALITY

Welcome to Multicultural Nation! Today, Hispanics (16.9%), African-Americans (13.1%), Asian-Americans (5.1%) and Native Americans/Pacific Islanders (1.4%) are almost 115 million people, representing over 36% of the country. For the past decade, the Multicultural population has been the driving force in the United States economically, culturally, and politically and will only become more important going forward. Furthermore, with the Millennial Generation, (also known as “Generation Y”, 18-34 year olds) set to become the largest consumer group in the country, approximately 40% today are Multicultural and these numbers will only grow!

THE INDUSTRY’S TALENT GAP

Despite the rise of Multicultural Nation, we haven’t seen the same type of growth in the Media, Marketing & Advertising industry. Whether it’s a media agency, a media company or a client, the challenge is the same. Everyone is looking for the next generation of Multicultural talent. It is well documented that Multicultural professionals are underrepresented across the board. Companies know that they need Multicultural talent not just for diversity reasons but more importantly for business reasons. Yet, finding the talent is hard!

THE STUDENT PERSPECTIVE

While it may be hard for companies, it’s even harder for the students! In an industry built on relationships, it is often difficult to make the right connections and meet the right people. Indeed, while getting any kind of job in this marketplace is a challenge, It is even more challenging for aspiring Multicultural students looking to get their foot in the door and start a career in the Media, Marketing & Advertising industry. Given that there is little documentation about the business, how are Multicultural student able to compete and learn about the business of Media, Marketing & Advertising? So the talent gap continues. Until now!

BUILDING THE PIPELINE

As the leading Multicultural media agency, Publicis Media has gathered some of the best companies in the industry to support the Multicultural Talent Pipeline (MCTP) Forum. The MCTP Forum is an annual educational immersion into the Media, Marketing and Advertising business, bringing Multicultural students from participating colleges and universities to Atlanta during Advertising Week. Industry leaders give a real-world perspective on all the key areas of the business including media strategy, planning, buying, digital, analytics and branded entertainment. Let’s close the talent gap and build the pipeline for the next generation of Multicultural talent!

BRANDS

ITINERARY

October 10, 2018

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October 11, 2018

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October 12, 2018

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DIRECTIONS

REGISTRATION & WELCOME

2018 Event Location information coming soon!

Directions

MCTP FORUM

2018 Event Location information coming soon!

Directions

FAQ

What is the Multicultural Talent Pipeline Forum?

The Multicultural Talent Pipeline (MCTP) Forum is an educational immersion into media, marketing and the advertising business as a whole that brings multicultural students from participating colleges and universities together. Industry leaders give students a real-world perspective on key areas of the business, including media strategy, planning, buying, digital, analytics and branded entertainment.

What should I wear to the event?

Dress to Impress! We like to call our attire “Fashion-forward / business casual”. Confidence is grounded in comfort and we want you to feel good so you can be at your best over the next two days. Dress nicely but be comfortable as well so you can make the most of this opportunity!

What should I bring to the event?

Please bring a valid photo ID as well as several copies of your resume.

As the faculty chaperone, how should I register?

2018 event registration is not yet available.

Will meals be provided?

Meal information will be provided closer to the event.

Will travel to and from the airport be covered?

No, we will not be providing reimbursement for travel to/from the airport.

What is the event agenda?

2018 event itinerary is not yet available.

REGISTRATION

Select either the Student or Chaperone Form Below

CONTACT