The MCTP Forum is an annual educational immersion into the media, marketing and advertising business, bringing multicultural students from participating colleges and universities to Atlanta.

ABOUT

THE NEW REALITY

Welcome to Multicultural Nation!

Today in the US, Hispanics (16.9%), African-Americans (13.1%), Asian-Americans (5.1%) and Native Americans/Pacific Islanders (1.4%) represent almost 115 million people, making up  over 36% of the country. For the past decade, the Multicultural population has been the driving force in the United States economically, culturally, and politically, and will only become more influential in the years to come. The Millennial Generation (also known as “Generation Y”), is on track  to become the largest consumer group in the country – and and approximately 40% of that group is made up of people from Multicultural backgrounds – and this cohort is only going to grow.

THE INDUSTRY’S TALENT GAP

Despite the rise of the Multicultural population in the US, we haven’t seen exceptional representation of Multicultural talent within our industry – and we’re hoping to change that. It is well documented that Multicultural professionals are underrepresented across the board – within the media industry and beyond —  and with the MCTP, our goal is to bring awareness about careers in media to a completely capable yet underrepresented talent pool. Not only is it hard for young Multicultural talent to find career opportunities within the media industry, but it’s difficult for media companies to source multicultural talent as well – and that’s where MCTP hopes to bridge the divide.

THE STUDENT PERSPECTIVE

While it may be hard for companies, it’s even harder for students. In an industry built on relationships, it is often difficult to make the right connections and meet the right people when you’re fresh out of university. Our goal is to make is easier for Multicultural students to get their foot in the door and start a career in the media, marketing & advertising industries. The talent gap is perpetuated by the lack of information about our industry being provided to students before they graduate and start the job search –until now!

BUILDING THE PIPELINE

As the leading Multicultural media holding company , Publicis Media has garnered the support of the best companies in the industry to support the Multicultural Talent Pipeline (MCTP). The MCTP is an annual educational immersion into the Media, Marketing and Advertising business, which brings Multicultural students from participating colleges and universities to Atlanta to meet industry leaders who will provide a real-world perspective on all the key areas of the business including media strategy, planning, buying, digital, analytics and branded entertainment.  Together, we’re confident we can  close the talent gap and build the pipeline for the next generation of Multicultural talent!

BRANDS

ITINERARY

October 10, 2018

2:00 –   4:00 PM          Registration

5:30 – 6:00 PM            Opening Remarks

6:00 – 7:00 PM             Meet and Greet with Publicis Media Executives

October 11, 2018

9:00 –   9:15 AM          Welcome from Tim Jones

9:15 –   10:15 AM         Keynote

10:15 – 11:15 AM          Multicultural Marketing Panel

11:15 – 12:15 PM          Journey to the C-Suite

12:15- 1:00 PM            Lunch

1:00 –   3:00 PM          FutureX Labs and Interactive Exercise

3:00 –   3:15 PM          Break

3:15 –   4:15 PM           Changing the Industry Landscape

4:15 –   4:30 PM          Break

4:30 –   6:30 PM         Career Fair

October 12, 2018

9:00 – 9:15 AM          Publicis Groupe Opening Remarks

9:15 – 10:15 AM         The Importance of Body Language

10:15 – 10:30 AM      Break

10:30 – 12:00 PM      Power of One Exercise

12:00 – 12:30 PM      Lunch

12:30 – 1:30 PM         Speed Mentoring

1:30 – 2:45 PM           Business Resource Groups and The Importance of Company Culture

2:45 – 3:00 PM          Break

3:00 – 4:00 PM         Fireside Chat with Sandra Sims-Williams, Chief Diversity Officer for Publicis Groupe

4:15 PM                       Conference Closing

DIRECTIONS

REGISTRATION & WELCOME

 

The American Hotel

160 Ted Turner Dr NW

Atlanta, GA 30303

Directions
For more details about driving directions, please follow these directions provided by the American Hotel.
The American Hotel’s premium location in the heart of Atlanta’s bustling Centennial Park District provides guests with easy access to popular attractions, Georgia World Congress Center, tabernacle, AmericasMart, Peachtree Street Business District, Mercedes Benz Stadium and more.
Originally built in 1962, the American Hotel not only played host to renowned guest from Martin Luther King, Jr. to James Brown and Elvis Presley, it also holds distinction of being the first integrated hotel in Atlanta’s burgeoning downtown. This integration shone a light on our little corner of the South and helped us become the premier hotel where the Atlanta Braves hosted their competing teams. From executives board meetings to intimate weddings, the launch of the American, offers a lovingly restored retro-chic experience that honors our rich history.

MCTP FORUM

 

Moxie Northyards Campus

384 Northyards Blvd NW #290

Atlanta, GA 30313

Directions

FAQ

What is the Multicultural Talent Pipeline?

The Multicultural Talent Pipeline (MCTP) is an educational immersion into the media, marketing and the advertising businesses. The MCTP brings multicultural students from participating colleges and universities together, giving them access to industry leaders who can provide a real-world perspective on key areas of the business, including media strategy, planning, buying, digital, analytics,  branded entertainment and more.

What should I wear to the event?

Dress to Impress! We like to call our attire “Fashion-forward / business casual”. Confidence is grounded in comfort and we want you to feel good so you can be at your best over the next two days. Dress nicely but be comfortable as well so you can make the most of this opportunity!

What should I bring to the event?

Please bring a valid photo ID as well as several copies of your resume.

As the faculty chaperone, how should I register?

2018 event registration is not yet available.

Will meals be provided?

Meal information will be provided closer to the event.

Will travel to and from the airport be covered?

No, we will not be providing reimbursement for travel to/from the airport.

What is the event agenda?

2018 event itinerary is not yet available.

REGISTRATION

Select either the Student or Chaperone Form Below

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Student RegistrationChaperone Registration

CONTACT