THE NEW REALITY
Welcome to Multicultural Nation! Today, Hispanics (16.9%), African-Americans (13.1%), Asian-Americans (5.1%) and Native Americans/Pacific Islanders (1.4%) are almost 115 million people, representing over 36% of the country. For the past decade, the Multicultural population has been the driving force in the United States economically, culturally, and politically and will only become more important going forward. Furthermore, with the Millennial Generation, (also known as “Generation Y”, 18-34 year olds) set to become the largest consumer group in the country, approximately 40% today are Multicultural and these numbers will only grow!